8th August 2011

Video with 4 notes

MTV x 55DSLSight Ident

i love dust

The concept of this spot came to us in a rum fuelled daydream and we’re still not sure what it all means. We worked closely with MTV’s World Design Studio to create this spot which was based on the theme of sight as part of their first creative collaboration with 55DSL.The spot will air across MTV’s 63 channels worldwide.

Tagged: admotion graphicsanimationniketitle sequencetitles

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8th August 2011

Video with 3 notes

Nike Sister One

Animated Spot

i love dust

We worked with AKQA in San Francisco to create an animation as part of a campaign for the new Sister One range from Nike for the South East Asia market. Once we finished the spot we decided to tweak it here and there for our own portfolio and what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.We used the spot as an excuse to try out a bunch of ideas we’d been playing with around client work for the past few months along with some new techniques we’d been eager to try out.

Tagged: videoadanimationmotion graphicsnike

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